You can always have a go! We encourage people doing their own SEO research as it helps them make data driven business decisions. We always share our knowledge and findings so each business owner can make the most informed decisions as well. The only concern with performing your own SEO is falling into SEO traps, not all SEO is equal and some things you may attempt to try and gain a few positions may end up costing you. Keyword stuffing, negative article rank linking, low quality backlinks and more are all ways to get the major search engines throwing your site into oblivion! SEO done right can be the best thing to get onto page one of major search engines. Done wrong and it can be a headache you don’t need!