What is a Google Business Map listing, and how to optimise it for locals searching for your business?

Google offer a free listing for your business, so long as you manage and maintain it, this can be one of the best ways to make sure you get found online. Tie this together with a lead generating website and it’ll produce leads and contact points 24/7. It can also serve to help customers understand more about your business, show your opening times, key services and even some of your recent projects, jobs and customer service success stories.

Google Business listing management is all about making sure you make the most of your profile online, and while it’s not overly difficult in some respects, it can take time, effort and a lot of experience in terms of how to make the best out of your online profile.

We offer a complete Google Business Setup and Management service for $320+gst per month. This includes keyword profiling, post and advertising updates, service management, listing confirmations and a host of other services to make sure that your business profile online is doing all it can to drive your business forward.

The pay off for a top 3-5 business listing profile in Google My Business is huge, Adwords still holds the top few spots for those that can afford to pay for Googles online advertising portal, paying for each and every click regardless of the conversion rate. But the next three to five listing posts are the Google Business Local Map Packs! If your business shows here it’s likely with the right lead funnels you can quickly turn those that are local to your business into strong leads.

The Google My Business listings are one of the most effective lead tools for local trades and services, if you’re looking for a plumber and you find one that shows on the Map listing, so long as the listing is active, up to date and has the correct NAP details (Name, Address, Phone) then you’re halfway to securing yourself a call or email from a new customer.

Another key point on the Google Business Profiles is the ability to take in reviews. Being able to show to potential new customers that you’re a well known and trusted business helps convert those potential customers into live, active customers ready to do business with you. You will also be able to respond to reviews online as well, so again – new customers can see how you interact with those you’ve already helped out and see you’re responsive.

With our GMB management plans, we can simplify the review process for you as well, so asking your customers for a review is as simple as clicking a link, or scanning an image from your phone. The more reviews you get, the higher you’ll climb and the more trust your business will gain online. So for your business this is a positive win/win!

Of course all of the above takes time, preparing new posts, researching the right local keywords, constantly checking your NAP listing is the same across your website, business profile and other online posts that may be harvesting your business data for their own use online. That’s why we offer a complete fixed cost, simple to jump into GMB Management plan.

We’ll do the research, post each week, update your listing, work with you on your reviews section and make sure that your business is 100% tuned up and ready to go on the local map listings.

So if you’d like more information, a free checkup of your existing listing or just a chat about how this all works online – call us today on 1300 84 21 25 and we’ll answer all the questions you have.

For those still reading and want a simple breakdown of how we setup, manage and maintain your GMB listing – here’s a quick overview;

1 – Initial audit of your existing business profile online if you have one

2 – Fix and optimise your NAP listing (Name, address and phone numbers) both on the listing and backlink checking for other sites to match your setup

3 – Photo optimisation, any posts and previous updates checked and verified for consistency and content (including keyword matching for relevance)

4 – Logo and Cover artwork check and update where required

5 – Posts and Offers – checking any previous activity as well as your profile performance statistics if you’ve had your GMB listing more than 30 days

6 – Ongoing updates, management and profiling – weekly posts/offer updates and upload of new content

There’s a bit more than that involved but the above is pretty much the keys needed to drive your listing up the rankings and get you featured in a position that will bring you leads and new customers and stand out from the crowds online who are also fighting for that top spot!